Project #6: Web Analytics - Metrics Presentation and Recommendations

In our postgraduate class, we accomplished numerous projects aimed at evaluating web traffic by utilizing analytical tools such as Google Analytics. In this blog post, I am sharing one of my favorite mini projects wherein we used the local web analytics of wixsite.com.

We were tasked to create a website of any topic that we like and were given a week to share our links to family and friends. Once we've gained enough traffic, we were tasked to evaluate web analytics KPIs and provide a walk-through presentation of the dashboards we've crafted.

Here I am sharing bits and pieces of that presentation. Given my proclivity towards fashion tech, I've decided to create a blog entitled "Instyle Intelligence". I have to admit, it was inspired by WGSN. ;)